BRAND: "Domestos" is a household cleaning range which is bleach focused.
HUMAN SHIELD PROJECT
D&AD - NEW BLOOD AWARDS - INBOOK/Integrated Campaign
In Mexico City, the drug war takes the lives of thousands of people every year. Causing a law of silence due to fear.
That’s why Domestos created The Human Shield Project, a secure way for Mexican people to finally be able to speak out and start that first step to cleaning up the city.
People traveling use to visit the touristic places without paying attention to the local culture.
That’s why Airbnb creates a new way of tourism where people will be able to discover the city’s roots by visiting empty Airbnb houses.
BRING BACK A FAMILY
The economic crisis affects millions of evicted families every day.
That’s why Ikea created “Bring back a family”. A campaign that will transform houses into homes.
ONE OF US
Men look forward while peeing, avoiding uncomfortable situations.
For that reason Maxim decides to use this media like an interactive way to talk to their customers in a way that they only could understand.