The Core School

Brand: The Core · Grupo Planeta

Visual Brand Direction / Art Direction / Brand Identity / Brand Systems / Advertising / Social Media / Editorial / Events / Brand Experiences

About: The Core is an audiovisual school launched in 2021 with an ambitious vision to transform education in the creative industries.

The project focused on the development, direction and evolution of the brand, building a distinctive visual identity and a cohesive brand universe.

Combining art direction and brand management, the role involved shaping and overseeing the brand’s visual expression, ensuring consistency and creative coherence across campaigns, digital content, editorial, events, physical spaces and original brand formats.