The Core School
From an Identity
to a Living Brand
Five years of building, evolving and directing The Core’s visual expression across an expanding brand ecosystem.
Art direction
& visual brand direction
The role combined hands-on design and art direction with overall visual brand direction, defining and evolving the brand’s visual identity while ensuring its coherence across every touchpoint, from campaigns and digital content to editorial, environments, events, retail and original brand formats.
The following selection highlights some of the most representative expressions of this work, illustrating how the brand’s visual identity was developed, applied and evolved across different contexts.
From identity
to system
The Core launched in 2021 with the foundations of a visual identity, but much of its visual language was still to be defined. With communication and student recruitment already underway, the challenge was to develop the brand far beyond its initial elements, establishing a distinctive, flexible visual system capable of expressing the school’s ambition across every touchpoint.
As the industry changed, a new kind of school emerged
The Core was born at a moment when the audiovisual industry, its professions and the way stories were being created were changing rapidly. Its proposition responded directly to that shift: to connect education with the reality of a sector in constant transformation and turn creative ambition into a viable professional future.
From there, the brand narrative evolved from employability to acceleration, from acceleration to industry relevance, and finally to a more personal conviction: talent cannot always be measured by conventional standards, but it can be recognised, developed and put into motion.
Most representative selection
2021
Los más
buscados
From passion to employability.
Creative ambition presented as a viable professional future.
2023
Acelera
tu talento
From potential to momentum.
Learning from professionals who are evolving at the same pace as the industry.
2024
La escuela que
la industria ha pedido
From education to industry relevance.
A school conceived in direct response to an increasingly audiovisual world and the professions shaping its future.
2026
El talento no se mide,
se ve
From credentials to potential.
A shift away from grades and conventional measures towards creativity, imagination and individual talent.
Keeping the brand
in motion
Beyond the main campaign moments, The Core maintained an active presence throughout the recruitment cycle through tactical activations, performance, press and out-of-home.
The brand also became part of the school’s everyday life, turning the campus into an active communication space for events, workshops and industry encounters.
Turning the school into a creator of
its own content
The Core Studios became a space for developing new audiovisual formats and expanding the brand into new territories, from culture and entertainment to talent and the industry.
Each format was conceived as its own universe, with a distinct identity and visual language, while remaining part of The Core.
Built as formats.
Designed as brands.
A format where music, talent and culture meet.
The Platform
In your feed
More formats. More stories.
More formats. More stories.
From communication
to experience
The Core Film Fest
Turning the brand into a shared experience
As The Core built its own community, the brand began to take shape through live experiences: festivals, fairs and events became moments where its visual language could be experienced, not just seen.
Entertainment Industry Festival
The Core Shop
The brand also extended into retail, turning its visual identity into a range of products designed to strengthen recognition and a sense of belonging within the community.
